Our mission is to make it easy to build, control, and benefit from your own AI system.
This content style guide is built to support that mission, and reflect BrainDrive’s 4 pillars: Ownership, Freedom, Empowerment, and Sustainability.
Make It Easy Voice and Tone:
- Write conversationally, as if explaining concepts to a friend.
- Use clear, everyday language instead of technical jargon.
- When technical terms are necessary, explain them simply.
- Keep sentences and paragraphs short and digestible.
- Use an encouraging, supportive tone that empowers owners.
DO: “Your AI system works like a second brain – it helps you get things done while staying under your control.”
DON’T: “Our neural network architecture enables autonomous computational processing for end-owner task execution.”
Simplify Complex Topics:
- Break down technical concepts using familiar analogies.
- Structure information in clear, logical steps.
- Start with the simplest explanation, then add detail as needed.
- Use visual aids and diagrams for complex concepts.
DO: “Your AI system has three parts: storage for keeping information, retrieval for finding it, and intelligence for using it.”
DON’T: “The system utilizes vector database storage, retrieval-augmented generation, and large language model implementation.”
Reflecting BrainDrive’s Pillars Ownership
- Use empowering language that emphasizes owner control and autonomy.
- Highlight that owners have full ownership over their BrainDrive, including systems, data, and workflows.
- Focus on “your AI system” rather than “our platform.”
DO: “Your AI system learns from your data. You decide what to share and how to use it.”
DON’T: “Owners can access AI features through our platform, subject to terms of service.”
Freedom
- Emphasize flexibility and independence in all messaging.
- Reinforce that owners can modify, extend, and host BrainDrive anywhere without lock-ins or restrictions.
- Showcase how BrainDrive supports innovation and adapts to individual needs.
DO: “Host your BrainDrive anywhere, from local servers to the cloud. Customize it to suit your unique needs.”
DON’T: “Our platform limits hosting options for optimal owner experience.”
Empowerment
- Foster accessibility by simplifying ownership, use, and customization.
- Highlight resources like training, documentation, and community support.
- Share real-world examples of how BrainDrive empowers owners.
DO: “Sarah, a small business owner, created a sales analysis tool using BrainDrive and kept her sensitive data private.”
DON’T: “Owners must rely on our proprietary tools to ensure compatibility with our platform.”
Sustainability
- Highlight free local hosting and optional revenue streams to build trust.
- Be transparent about how sustainability supports long-term project success.
- Ensure content reassures owners that revenue models never compromise autonomy.
DO: “Your BrainDrive system is free to host locally. Optional paid features help us sustain and grow without impacting your control.”
DON’T: “Monetization is required for continued access to advanced features.”
Content Structure
- Begin articles with a clear outline of what will be covered.
- Use descriptive headers and subheaders to guide readers.
- Break content into manageable sections.
- Include summaries for longer pieces.
- End with clear next steps or calls to action.
DO: "Here’s how to build your first AI system:
- Set up storage
- Add your data
- Start using it"
DON’T: “System implementation requires infrastructure configuration, database initialization, and deployment procedures.”
Examples and Illustrations
- Provide real-world examples that align with the four pillars.
- Use analogies that connect to everyday experiences.
- Include visual elements to support written explanations.
- Show both “what” and “why” in examples.
- Demonstrate concepts through practical use cases.
Ownership Example: “Your AI system helps manage your workflow while keeping your data secure and private.”
Freedom Example: “Modify your BrainDrive to prioritize your needs, from creative writing to customer service.”
Empowerment Example: “Parents can create personalized education tools tailored to their children’s learning style.”
Sustainability Example: “Free local hosting ensures everyone can access BrainDrive, while optional premium features fund long-term innovation.”
Technical Accessibility
- BrainDrive is designed for both beginners and advanced owners.
- No technical expertise is required to get started, but the system allows customization for those who want deeper control.
- Content should reflect both ease of use and flexibility.
DO: “Start using BrainDrive today with no coding required. For advanced owners, extend functionality with plugins and custom workflows.”
DON’T: “System implementation requires extensive programming knowledge.”
Transparency
- Be clear about technical capabilities and limitations.
- Explain the “why” behind technical decisions.
- Share openly about development processes and future plans.
- Acknowledge trade-offs and alternatives.
DO: “Your AI system can analyze text but can’t create images yet. This feature will be added once we ensure your complete data control.”
DON’T: “Feature availability may vary based on system requirements and platform limitations.”
Privacy and Control
- Emphasize owner data sovereignty and privacy protections.
- Highlight features that prioritize security and independence.
- Explain how features support owner choice and autonomy.
DO: “Your data stays on your hardware, like a personal vault that only you can access.”
DON’T: “Data is stored on our secure servers according to platform privacy policies.”
Community and Ecosystem
- Encourage collaboration and owner participation.
- Showcase success stories to inspire others.
- Highlight the benefits of open-source collaboration and shared ownership.
- Provide clear contribution guidelines to foster inclusivity.
DO: “Join a community of innovators building their own AI systems and sharing ideas.”
DON’T: “Access only pre-approved plugins through our marketplace.”
Brand Voice Attributes
- Empowering
- Transparent
- Approachable
- Technical but accessible
- Community-focused
Words to Use
- “Your AI system”
- “Owner”
- “Control”
- “Create”
- “Benefit”
- “Privacy”
- “Security”
- “Independence”
- “Community”
- “Open-source”
- “Personal AI”
Words to Avoid
- “Our platform”
- “Use our service”
- “Subscribe”
- “Allow”
- “Permission”
- “Limited”
- “Restricted”
- “Proprietary”
By ensuring all content aligns with BrainDrive’s pillars and mission, we’re not just delivering information – we’re advancing a movement toward individual freedom, empowerment, and sustainable innovation.
Have questions, comments, or concerns about this style guide? Post them in the comments section below.
And thanks for reading!
Dave
BrainDrive co-creator