BrainDrive is more than just an AI system, it’s a movement for ownership, freedom, empowerment, and sustainability in AI. These guidelines define our core values, messaging, and voice, ensuring clarity and consistency in everything we create.
By following this framework, we reinforce our mission and ensure it spreads as wide and as far as possible.
Let’s build the future together.
Foundation
Tagline
Your AI. Your Rules.
Mission Statement
Our mission is to make it easy to build, control, and benefit from your own AI system.
Brand Promise
We make AI ownership easy, empowering you to build, control, and benefit from your own AI system, free from Big Tech’s restrictions.
Core Values
We refer to our core values as the 4 pillars:
- Ownership: Complete and unrestricted ownership of your AI system
- Freedom: Open-source, customizable, and free from ecosystem lock-ins.
- Empowerment: Democratizing AI technology for everyone
- Sustainability: A self-sustaining ecosystem driven by value, not restrictions.
Brand Personality
- Revolutionary: Challenging the status quo of corporate AI control
- Empowering: Enabling individuals to take control of their AI future
- Accessible: Making complex technology approachable for everyone
- Authentic: Transparent and true to open-source principles
- Innovative: Pioneering new possibilities in personal AI systems.
BrainDrive serves:
The 3 BrainDrive constituents are:
- BrainDrive Owners – Those who want full control over their AI systems.
- BrainDrive Builders – Those who want to customize, extend, and create AI applications.
- BrainDrive Entrepreneurs – Those leveraging AI to build and monetize tools and services.
Voice and Tone
Brand Voice
- Bold: Communicate with conviction about our mission
- Straightforward: No fluff, no corporate jargon - just direct, clear communication.
- Educational: Focus on explaining complex concepts simply
- Empowering: Emphasize individual capability and potential
- Solution-oriented: Present clear paths to achievement
Language Guidelines
Key Terms
- Use “owner” never “user”
- “BrainDrive” not “the platform” or “the system”
- “Personal AI” instead of “private AI”
- “Build” rather than “develop” or “code”
- “Freedom” over “flexibility” or “options”
Tone Examples
- ✓ “Your AI system belongs to you, not Big Tech”
- ✓ “Build whatever you want, however you want”
- ✓ “The only limit is your imagination”
- ✗ Avoid: “subject to terms and conditions”
- ✗ Avoid: “platform restrictions”
Tagline Usage Guidelines
The tagline “Your AI. Your Rules.” is a powerful expression of our brand promise and should be used thoughtfully and consistently.
Format
- Always include periods after both “AI” and “Rules”
- Maintain capitalization: “Your AI. Your Rules.”
- Never abbreviate or modify the wording
Messaging Framework
Primary Message
BrainDrive represents the choice between corporate AI control and personal AI freedom.
Key Messages
- Ownership Message
- “Your BrainDrive, your rules”
- “No lock-ins, no hidden restrictions”
- “True ownership, guaranteed”
- Freedom Message
- “Build freely, distribute anywhere”
- “Your data, your choices”
- “Freedom from corporate control”
- Empowerment Message
- “Everyone can build their own AI system”
- “No technical expertise required”
- “Your vision, your way”
- Value Message
- “Keep the value you create”
- “Build direct relationships with customers”
- “Scale your capabilities affordably”
Communication Guidelines
Do’s
- Emphasize personal ownership and control
- Highlight the contrast with Big Tech AI
- Focus on practical benefits and possibilities
- Use active, empowering language
- Keep technical explanations simple and accessible
Don’ts
- Use corporate or bureaucratic language
- Make promises about specific AI capabilities
- Use fear as a primary motivator
- Overwhelm with technical jargon
- Diminish other open-source projects
Call to Action Standards
- Clear and direct: “Become a BrainDrive owner today”
- Action-oriented: “Start building your AI system”
- Empowering: “Join the personal AI revolution”
- Value-focused: “Take control of your AI future”
Implementation Guidelines
Content Creation Principles
- Always lead with ownership and freedom
- Make technical concepts accessible
- Emphasize practical benefits
- Show clear paths to action
- Maintain consistent terminology
Marketing Materials
- Focus on the contrast between corporate and personal AI ownership
- Use real examples and use cases
- Highlight community success stories
- Emphasize ease of getting started
- Show clear value proposition
Community Guidelines
- Foster open collaboration
- Celebrate builder achievements
- Share knowledge freely
- Support new owners
- Maintain technical excellence
Final Thoughts
BrainDrive is more than a brand - it’s a movement for AI ownership and control. By maintaining consistency in branding, messaging, and design, we ensure that our mission reaches and resonates with our target community members.
These guidelines should evolve with the BrainDrive community while staying true to our mission and pillars.
Have questions, comments, or concerns about our Brand Guidelines? We’d love to hear from you. Please post them in the comments section below.
Thanks for reading!
Dave
BrainDrive co-creator